Reference / Suhl Shop

Suhl Shop: Shopware online shop

Fast loading times and user-friendly navigation.

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The project

The project in detail

Fast loading times and user-friendly navigation.

25+ plugins in use

A technical detail worth knowing about the Suhl Shop is its use of modular components, which allow the design and functions to be adapted flexibly. This lets the shop respond quickly to changes in the product range or marketing strategy. The site is also supported by Elasticsearch, which noticeably reduces loading times and improves the user experience. Modern web standards ensure smooth display on different devices, while a clear structure makes navigation easier and helps users find the products they want quickly.

Concept
Data migration
Full service
Marketing

Plugins

Plugins used

For Suhl Shop we used these Shopware plugins of our own, among others.

Admin product overview with custom fields Show your product custom fields as separate columns in the product list of the Shopware administration, without opening each product.
Hide out-of-stock products Products without stock disappear automatically from listings, search and manufacturer pages but stay active. This way they keep their URL and their Google ranking.
Extended manufacturer overview Every manufacturer automatically gets its own page with a product listing and filters, plus an A to Z brand overview.
Intelligent product advisor Guide customers to the right product with just a few questions. The answers are weighted, so close matches also appear in a sensible order.
Intelligent cross-selling Let Shopware find similar products itself: you weight the important properties, and the plugin creates matching recommendations from them.
OSS Delivery Country Selection with Price Correction Visitors choose their delivery country and the shop recalculates every price from net with that country's VAT. Your margin stays the same everywhere.
Premium Product and Category Slider Design product and category sliders in your shopping experiences with your own colours, images and a teaser area for promotions.
Sticky Product Image The product image scrolls along with the page. With tall images, the buy box with price and add-to-cart button stays visible instead.
Top Filters per Category Show the most important filters first in each category. Anyone who wants to filter further expands the rest with one click.
Hide Empty Categories Empty categories disappear from the menu automatically but stay active, and therefore in the sitemap and search index.
Product Add-ons Sell warranty extensions, assembly or old appliance removal as add-ons directly on the product, and even later in the cart.
Media Booster Automatically shrinks the images in your shop, converts them to WebP and AVIF and gives them alt texts and descriptive file names.
My Smart Blog A complete blog directly in Shopware: posts and categories as separate modules, with a content builder, product sliders and clean SEO.
Mobile filter and sorting Makes filtering and sorting usable on smartphones: large buttons instead of small dropdowns, a sticky filter button and a clear price slider.
Rich Snippets and AI Visibility Gives Google and AI search structured data on products, categories and your company, plus an FAQ element and an llms.txt.
Advertising Banner in Listing Show advertising banners directly between the products in the category listing, scheduled and per category.

Technical details

Alongside the project itself, we switched the shop to Advanced Search via Shopware Evolve, which is powered by Elasticsearch. As a result, there is no lag when searching and listing pages load faster.

Our reference