Legendäre Weine: wine shop on Shopware 6.7 with a wine advisor

The range comes from a wholesaler. A custom plugin pulls wines, wineries, images and properties through its Shopware API, syncs stock and prices every ten minutes and imports new wines every hour. Only wines with an image and a matching wine type make it into the shop.

All product, winery and category texts are rewritten by AI: in the brand's informal voice, technically accurate and unique. Fixed advertising rules for alcohol are mandatory so that texts and the Google Shopping feed comply with the policies. New wines stay inactive until their text is ready.

Customers who are unsure what to drink use the wine advisor (food pairing, taste, occasion or gift) or the Minofinder AI search with chat. The wine setup recommends suitable wines to regular customers based on their recent orders and bundles them into discounted boxes of 6 or 12.

• Design and custom theme based on a layout, including a product page with aromas, facts and winery
• Plugin for the wholesaler import: products, wineries, media, stock and prices
• AI texts for wines, wineries and categories with advertising rules for alcohol
• Origin navigation by country and region with dedicated SEO texts
• Wine advisor with four advisors based on our product advisor plugin
• Wine setup plugin: personal recommendations, discounted boxes of 6 or 12, follow-up email
• Wine bundles with a bundle discount via the bundle plugin
• Minofinder as AI search and chat
• Age verification (18+) and a custom cookie banner
• Back-in-stock notifications, optimised checkout
• Automatic AVIF images, rich snippets, Google Merchant Center and tracking

Shopware 6.7 on PHP 8.4. Custom plugins for the supplier import, AI texts, wine setup, age verification and cookie consent, plus WebLa Product Advisor, WebLa Ultimate Bundle, WebLa Perfect Checkout, WebLa Customer Notifier and Rich Snippets. Import and sync run as scheduled tasks via the message queue.