Benefits of server-side tracking: why your cookies disappear in Safari after one day
Server-side tracking explained: why Safari deletes tracking cookies after 24 hours, what that costs your campaigns and the benefits of server-side measurement.
SEO & Growth
Server-side tracking set up for you, at a fixed price
We set up your server-side tracking at a fixed price: a server container on your subdomain, GA4, Google Ads and Meta Conversions API, aligned with your consent banner.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Online shops
200+
delivered since 2012
Projects delivered
1000+
since 2012
Websites
800+
delivered since 2012
2012 founded
200+ online shops
800+ websites
19 experts in our team
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Shopware Partner since 2014 -
Mollie Partner since 2021 -
Trusted Shops Partner -
eRecht24 Partner -
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Base Partner since 2026 -
sync4 Partner since 2022 -
Pickware Partner since 2019 -
Why classic tracking loses conversions
Ad blockers, Safari and Firefox tracking protection and short cookie lifetimes mean that tracking straight from the browser no longer sees part of your conversions. Google Ads and Meta then learn from incomplete data, and your campaigns are steered less well than they could be.
The benefits of server-side tracking
- Less data loss: measurement runs through your own subdomain instead of going straight to Google or Meta.
- Cookies set by your own server stay valid for longer, so returning customers are recognised more reliably.
- You stay in control and decide which data goes to which service.
- Fewer scripts in the browser, so the page loads faster.
- Google Ads and Meta receive more complete data for their bidding strategies.
Scope of services
What we set up for your server-side tracking
- Review
We check tags, events and your consent banner before we change anything.
- Server container
Google Tag Manager server on a subdomain of your website, such as data.your-shop.com.
- GA4 and Google Ads
Analytics and conversions run through your server, with Enhanced Conversions if you wish.
- Meta Conversions API
Purchases and leads go to Meta server-side, matched with the pixel.
- Consent Mode
Consents from your banner control which data is passed on.
- Testing and docs
We reconcile the measurement with your shop revenue and document everything.
Get server-side tracking set up at a fixed price, without a long project: we set up a server container in Google Tag Manager on a subdomain of your website and route Google Analytics 4, Google Ads and the Meta Conversions API through it. Less measurement is lost to ad blockers and browser protection, and you decide which data goes to which service.
What is different with server-side tracking
With classic tracking, the browser loads scripts from Google and Meta and sends the data straight to them. Ad blockers stop this, and Safari and Firefox shorten cookie lifetimes. With server-side tracking, the browser sends the data to your own subdomain. The server container checks consent, removes what is not needed and passes the events on to the platforms.
The benefits at a glance
Your measurement becomes more complete because requests run as first party through your own domain. Cookies set by your server stay valid for longer, so returning customers are recognised more reliably. With fewer scripts in the browser, your site loads faster. And Google Ads and Meta receive more complete conversion data for their bidding strategies. You decide what leaves your systems: IP addresses can be shortened and individual fields left out entirely.
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Server-side tracking setup at a fixed price | Web Labels
Get server-side tracking set up at a fixed price: Google Tag Manager server, GA4, Google Ads and Meta Conversions API via your own subdomain.
A fixed price instead of open-ended hours
We offer the setup as a package at a fixed price. After a short check of your current tracking and consent banner, you know the cost in advance. If you then want to analyse the data and build campaigns on it, see tracking & attribution and Google Ads.
How your server-side tracking setup works
- Check
We look at your current tracking and consent banner and quote the fixed price.
- Setup
We set up the server container, the subdomain and the tags for GA4, Google Ads and Meta.
- Testing
We check every event and reconcile the figures with your shop.
- Handover
You receive documentation, and we keep an eye on the measurement for the first few weeks.
Your contacts
Your contact for server-side tracking
Tell us where your project stands. Alexander will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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Technologies
Frequently asked questions about server-side tracking
All questions and answersWhat is server-side tracking?
With server-side tracking, the browser does not send measurement data straight to Google or Meta but to a server container on your own subdomain. From there it is filtered and passed on only to the services you have consent for.
How much does it cost to have server-side tracking set up?
We set up server-side tracking at a fixed price. After a short check of your current tracking you know the cost in advance. Depending on hosting, the server container has monthly running costs.
Do I still need a consent banner with server-side tracking?
Yes. Server-side tracking for analytics and marketing usually still requires consent. We connect the server container to your consent banner and Consent Mode. The legal assessment of your case belongs with your data protection officer.
Does server-side tracking work with Shopware?
Yes. For Shopware 6 we connect the shop events, such as basket, checkout and purchase, and pass them to the server container. It also works with WordPress and other systems.
Further reading Go to knowledge base
New ruling on tracking: opt-in is recommended
Following a new CJEU ruling on tracking, we recommend an opt-in: tracking codes only load once visitors have given their explicit consent.
Related services
- Tracking & Attribution
Conversion tracking with Google Analytics 4, server-side tagging and the Meta Conversions API, so that you can see which campaigns lead to orders.
- Google Shopping & Feeds
We prepare your product feed so that Google and price comparison sites receive all available information: highlights, clean categories, additional images, bundles, materials and keywords in the title.
- Conversion Optimisation
More orders and enquiries from your existing visitors: analysis, usability tests, A/B tests and implementation directly in your shop.
- Backlink Building
Link building with links from a relevant context: link profile analysis, research, selection and placement, with every link documented.
Tell us about your project
A few sentences are enough to start. We will get back to you with questions or a suggested date.