Reference / Welzhofer / Wild bird food and pet food
Welzhofer: Shopware network with several brands and sub-shops
We have been supporting Welzhofer for many years. What started as a shop for wild bird food has grown into a Shopware network with several brands, including Fellows and the Mühlenshop.
The project
The project in detail
We have been supporting Welzhofer for many years. What started as a shop for wild bird food has grown into a Shopware network with several brands, including Fellows and the Mühlenshop.
17+ plugins in use
What makes it special: A scalable Shopware ecosystem that connects several brands and shops with different requirements.
A special technical feature of the Welzhofer website is its well-organised product selection, supported by an intuitive filter function. We also built a product advisor and the option to post reviews with image uploads on the product detail page, so new user content is created on the fly.
- Fellows shop-in-shop
- 3 sub-shops
- ERP integration
- Plugin development
Plugins
Plugins used
For Welzhofer we used these Shopware plugins of our own, among others.
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Description
Welzhofer, the home of wild birds, stands for wild bird food and pet food. We have been looking after the Shopware shop for many years: from concept, design and templates to our own plugins and support with the ERP integration.
Over time, further brands were added. Today, the homepage section „Vier Welten, ein Zuhause“ (four worlds, one home) leads to Welzhofer, Fellows, KittyLux and Donath. We built the Fellows shop in 2023, with a completely different set of requirements from the wild bird shop. Fellows runs as a shop-in-shop directly within the Welzhofer shop, with its own homepage, its own design, its own categories such as dry dog food and its own product pages.
We developed dedicated plugins for Fellows: a feed advisor, a feed quiz and a dealer locator with category and service filters. In the Welzhofer range, a product advisor, customised filters and product reviews with image uploads help customers choose.
Scope of work
- Long-term support and ongoing development
- Shop concept, design and template development
- Custom plugin development
- Support with the ERP integration
- Integration of further brands and shop areas, including Fellows and the Mühlenshop
- Expansion into a shop-in-shop and multi-shop architecture
- Product advisor, customised filters and product reviews with image uploads
Technical details
All brands run in a shared Shopware 6 ecosystem. Our plugins are built to be multi-shop capable, so functions such as the product advisor, bundles, scheduled shopping experiences and automatic voucher notices can be used across several shops. We supported the ERP integration.
For the Fellows sub-shop, we also built a feed advisor, a feed quiz and a dealer locator with category and service filters, all integrated into the existing Welzhofer system.
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Homepage
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Product listing
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Product detail page
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Fellows: homepage
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Fellows: product listing
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Fellows: product detail page
Your contacts
Talk to us directly about a project like Welzhofer
Tell us where your project stands. Muhammed and Janis will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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More shop projects
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