Reference / Wolters Cat & Dog / Pet supplies, dog clothing and accessories
Wolters Cat & Dog: brand shop for dog accessories on Shopware 6
Case study Wolters Cat & Dog: realignment of the Shopware 6 shop with data flow analysis, dog size advisor, Minofinder and a custom Fressnapf integration.
What makes it special: Complex data integration, a personal shopping experience with saved dog profiles and AI-powered product search in one shop. Shortly after the launch of Minofinder, a measurable increase in conversion was already visible.
Plugins
Plugins used
For Wolters Cat & Dog we used these Shopware plugins of our own, among others.
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Background
Wolters develops accessories for dogs and cats: harnesses, leads, dog clothing for every kind of weather, and food. The products are sold through the company's own online shop, its own store and specialist retailers.
A brand shop therefore has two jobs. It should sell in its own right and at the same time support the retailers who stock the brand in their stores.
The shop was already running on Shopware 6, but Wolters was not satisfied with the previous implementation. We took over the project and realigned both its concept and its design.
The task
The goal was a presence that shows the brand with large images and is still a fully fledged shop. Anyone who prefers to buy in a store should quickly find a retailer nearby.
Our solution
We merged the brand presence and the shop on Shopware 6. The home page works with large-format photos, and the navigation leads to the products via product world, dog clothing, dog food and "Shop the Look". With "Shop the Look", customers see an outfit in a picture and add the matching items straight to the basket.
The company's own store and the dealer locator sit at the very top of every page. This keeps bricks-and-mortar retail visible, even when someone browses online first.
It all started with a data flow analysis between the ERP system, Pickware and the in-house systems. From this, we developed a process and interface concept together and worked out the wireframes in an on-site workshop. The screen design was created together with the Wolters graphic design department.
For dog clothing there is a made-to-measure size advisor. Customers create a profile for their dog in their customer account, and the shop recommends the right variant for jackets and winter coats. The AI search Minofinder helps customers find products and gives product advice. We built a custom integration for Fressnapf.
Result
Wolters presents its brand, range and retailer network in one Shopware 6 shop. Customers decide for themselves whether to order online or buy from a retailer near them. Shortly after the launch of Minofinder, a measurable increase in conversion was already visible. We continuously look after hosting, PageSpeed, tracking with GA4 and server-side tracking as well as the shopping feeds.
Scope of work
- Data flow analysis between the ERP system, Pickware and the in-house systems
- Process and interface concept, developed together with Wolters
- On-site workshop including development of the wireframes
- Custom screen design together with the in-house graphic design department
- Implementation of the new Shopware 6 design with custom templates
- Made-to-measure dog size advisor: dog profiles are saved in the customer account and the shop recommends matching variants, for example for dog jackets and winter coats
- Integration of the AI search and product advisor Minofinder
- Hosting, PageSpeed optimisation and technical SEO
- Setup and optimisation of GA4 and server-side tracking
- Optimisation of shopping feeds and marketplace connections
- Custom integration with Fressnapf
- Ongoing technical development and support
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Home page
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Listing
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Product detail page
Your contacts
Talk to us directly about a project like Wolters Cat & Dog
Tell us where your project stands. Laura and Ken will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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