Reference / Eilbote / Agriculture, agricultural machinery and trade media

Eilbote: Shopware 6 shop with hosting, SEO and ads from one source

We redesigned and rebuilt the Eilbote online shop on Shopware 6. Since then, we have looked after hosting, SEO, AI product copy and Google Ads and Meta Ads.

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The project

The project in detail

We redesigned and rebuilt the Eilbote online shop on Shopware 6. Since then, we have looked after hosting, SEO, AI product copy and Google Ads and Meta Ads.

40+ Plugins in use

Shopware
Minofinder

What makes it special: Long-term support from a single source: from development and hosting through AI integration to SEO and paid advertising.

The Eilbote online shop has a special feature that appeals particularly to its audience in the agricultural machinery and farming sector: visitors can subscribe directly in the shop to the Eilbote magazine, which is published 50 times a year. The trade magazine covers current industry news, new machinery and weekly special topics. The shop therefore combines product sales with an information platform for industry insiders, which builds a strong bond with the audience and adds extra value.

Modern design
User-friendly
Responsive design

Plugins

Plugins used

For Eilbote we used these Shopware plugins of our own, among others.

Extended manufacturer overview Every manufacturer automatically gets its own page with a product listing and filters, plus an A to Z brand overview.
Intelligent cross-selling Let Shopware find similar products itself: you weight the important properties, and the plugin creates matching recommendations from them.
Category quick select Customers choose manufacturer, series and model step by step and land directly in the right category, ideal for spare parts and accessories.
Premium Product and Category Slider Design product and category sliders in your shopping experiences with your own colours, images and a teaser area for promotions.
Top Filters per Category Show the most important filters first in each category. Anyone who wants to filter further expands the rest with one click.
Media Booster Automatically shrinks the images in your shop, converts them to WebP and AVIF and gives them alt texts and descriptive file names.
My Smart Blog A complete blog directly in Shopware: posts and categories as separate modules, with a content builder, product sliders and clean SEO.
Same-Manufacturer Cross-Selling Show more products from the same brand on every product page, with your own heading, banner and links to matching categories.
Rich Snippets and AI Visibility Gives Google and AI search structured data on products, categories and your company, plus an FAQ element and an llms.txt.
Disable Payment Methods in the Storefront Hide individual payment methods in the shop so they can only be used for orders your team creates in the Administration.

Description

For the Eilbote online shop, we developed a modern e-commerce platform for agricultural machinery models, merchandise, specialist literature and collectors' items. The aim was to present the different product areas clearly while extending the connection to the long-established trade magazine Eilbote into the digital space. The focus was on intuitive navigation, high performance and a scalable shop solution for future growth.

Scope of work

Concept and rebuild of the online shop on Shopware 6
Bespoke screen design, template development and build
Hosting and ongoing maintenance
Search engine optimisation
Creation and optimisation of AI-based product copy
Integration of Minofinder
Long-term management of Google Ads and Meta Ads
Continuous SEO and shop optimisation
Subscription to the Eilbote trade magazine directly in the shop

Technical details

The technical implementation is based on Shopware 6 and was designed specifically for an extensive range of models, trade media and fan merchandise. Categories, product pages and navigation structures were optimised individually to make products easier to find and to increase conversion.

Various Web Labels plugins and custom Shopware extensions are also in use, including functions for enhanced navigation, search engine optimisation, product presentation and conversion optimisation. The focus was on a high-performance shop architecture, a scalable data structure and optimal display on desktop, tablet and mobile devices, preparing the shop for further long-term growth.

Our reference