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Reference / FOX Exhaust Systems / Sports exhaust systems and vehicle tuning

FOX sports exhausts: Shopware 6 with HSN/TSN search and AI copy

We rebuilt the FOX shop on Shopware 6 and, after around two years, redesigned it a second time, this time with a dark look. Product copy is generated automatically in German and English.

Homepage of the FOX Exhaust Systems online shop, built by Web Labels

What makes it special: Vehicle-specific e-commerce with automated, bilingual enrichment of product data and a dedicated dealer export.

  • Shopware 6
  • Vehicle selector
  • Responsive design
Description

The vehicle selector takes customers from make and model through to the right rear silencer. Every product comes with vehicle data, type approval certificates and technical details.

Alongside the shop, the site offers certificates to download, a partner finder and information about the company.

Scope of work
  • Relaunch on Shopware 6
  • Vehicle and product search by HSN and TSN
  • Multi-step vehicle selection by make, model, type and version
  • Integration of the Minofinder
  • Second redesign after around two years of working together, with a dark screen design
  • Custom dealer export
  • AI-assisted enrichment of product data and copy optimisation with mitKai
  • Automated product copy in German and English
  • Occasional support with Meta marketing

Our reference

FOX Exhaust Systems: a look at design and build

View live project
  • Homepage of the FOX Exhaust Systems online shop, built by Web Labels

    Homepage

  • FOX Exhaust Systems product listing, online shop built by Web Labels

    Product listing

  • FOX Exhaust Systems product detail page, online shop built by Web Labels

    Product detail page

Your contacts

Talk to us directly about a project like FOX Exhaust Systems

Tell us where your project stands. Patrick and Ken will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.

Patrick Heidl, Web development at Web Labels, your contact for a project like FOX Exhaust Systems Ken Raupach, Web design · Performance marketing at Web Labels, your contact for a project like FOX Exhaust Systems

Our team for your questions

  • René Grosche, Managing Director at Web Labels René Grosche Managing Director
  • Marco Kreutzfeldt, Deputy Managing Director · Back office at Web Labels Marco Kreutzfeldt Deputy Managing Director · Back office
  • Tim Schröder, Key Account Manager at Web Labels Tim Schröder Key Account Manager · Consulting and quotes
  • Janis Rittmeier, Key Account Manager at Web Labels Janis Rittmeier Key Account Manager · Consulting and quotes
  • Lennart Albrecht, Head of Development at Web Labels Lennart Albrecht Head of Development
  • Tom Baustian, Web design · Performance marketing · Audio at Web Labels Tom Baustian Web design · Performance marketing · Audio
  • Tajara-Tabea Leonard, Web design · Content · SEO at Web Labels Tajara-Tabea Leonard Web design · Content · SEO
  • Ken Raupach, Web design · Performance marketing at Web Labels Ken Raupach Web design · Performance marketing
  • Muhammed Tay, Web development at Web Labels Muhammed Tay Web development
  • Alexander Folz, Web development at Web Labels Alexander Folz Web development
  • Aaron Griem, Web development at Web Labels Aaron Griem Web development
  • Leon Fischer, Web development at Web Labels Leon Fischer Web development
  • Patrick Heidl, Web development at Web Labels Patrick Heidl Web development
  • Tobias Schäfer, Web development at Web Labels Tobias Schäfer Web development · Complex development
  • Laura Schop, Web development at Web Labels Laura Schop Web development
  • Aleksej Werestschagin Web development
  • Julina Sievert, Apprentice at Web Labels Julina Sievert Apprentice
  • Rosa-Lee Biesterfeldt, Apprentice at Web Labels Rosa-Lee Biesterfeldt Apprentice
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Up to 80% government funding