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Reference / ML Reifen

ML Reifen: Shopware online shop

Clear, modern and customer-friendly.

ML Reifen homepage, online shop built by Web Labels

The website we built for ML Reifen has a clear structure and offers visitors plenty of technical benefits. We integrated modern cookie management for transparency and GDPR compliance. The clear navigation with a customer account lets users manage orders and personal details conveniently at any time. We also added a news section where current offers and new products are easy to find.

  • Modern design
  • User-friendly
  • Fast loading times

Plugins

Plugins used

For ML Reifen we used these Shopware plugins of our own, among others.

  • Shopware 6 plugin Top Filters per Category by Web Labels: feature view Top Filters per Category Show the most important filters first in each category. Anyone who wants to filter further expands the rest with one click.
  • Shopware 6 plugin Property tooltips by Web Labels: feature view Property tooltips Explain technical terms such as protection ratings or material details exactly where customers see them: in the filter, in the product table and when choosing variants.
Description

For ML Reifen we developed a high-performance Shopware online shop for tyres, wheel rims and complete wheels. The aim of the project was to present the wide product range clearly and guide customers quickly to the right product with smart search and filter options. We paid particular attention to high performance, clear user guidance and the best possible presentation of technical product information for end customers and garages.

Scope of work
  • Concept and planning of the Shopware project
  • Custom web design and front-end development
  • Development of the Shopware 6 online shop
  • Optimisation of the product and category structure
  • Integration of tyre and rim data
  • Development of custom Shopware extensions
  • Optimisation of search and filter functions
  • Responsive build for all devices
  • Performance and conversion optimisation
  • Technical support and ongoing development
Technical details

The shop is built on Shopware 6 and tailored to the requirements of an extensive range of tyres and rims. Alongside optimising product detail pages, categories and search, we developed custom adjustments that make choosing a product much easier for customers.

We also used various custom Shopware extensions and Web Labels plugins to map product data, vehicle assignments and purchasing processes. The focus was on performance, scalability and a user-friendly presentation of large data volumes, so that both end customers and trade buyers enjoy a fast and convenient shopping experience.

Our reference

ML Reifen: a look at design and build

View live project
  • ML Reifen homepage, online shop built by Web Labels

    Homepage

  • ML Reifen product detail page, online shop built by Web Labels

    Product detail page

  • ML Reifen product listing, online shop built by Web Labels

    Product listing

Your contacts

Talk to us directly about a project like ML Reifen

Tell us where your project stands. Lennart and Tajara-Tabea will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.

Lennart Albrecht, Head of Development at Web Labels, your contact for a project like ML Reifen Tajara-Tabea Leonard, Web design · Content · SEO at Web Labels, your contact for a project like ML Reifen

Our team for your questions

  • René Grosche, Managing Director at Web Labels René Grosche Managing Director
  • Marco Kreutzfeldt, Deputy Managing Director · Back office at Web Labels Marco Kreutzfeldt Deputy Managing Director · Back office
  • Tim Schröder, Key Account Manager at Web Labels Tim Schröder Key Account Manager · Consulting and quotes
  • Janis Rittmeier, Key Account Manager at Web Labels Janis Rittmeier Key Account Manager · Consulting and quotes
  • Lennart Albrecht, Head of Development at Web Labels Lennart Albrecht Head of Development
  • Tom Baustian, Web design · Performance marketing · Audio at Web Labels Tom Baustian Web design · Performance marketing · Audio
  • Tajara-Tabea Leonard, Web design · Content · SEO at Web Labels Tajara-Tabea Leonard Web design · Content · SEO
  • Ken Raupach, Web design · Performance marketing at Web Labels Ken Raupach Web design · Performance marketing
  • Muhammed Tay, Web development at Web Labels Muhammed Tay Web development
  • Alexander Folz, Web development at Web Labels Alexander Folz Web development
  • Aaron Griem, Web development at Web Labels Aaron Griem Web development
  • Leon Fischer, Web development at Web Labels Leon Fischer Web development
  • Patrick Heidl, Web development at Web Labels Patrick Heidl Web development
  • Tobias Schäfer, Web development at Web Labels Tobias Schäfer Web development · Complex development
  • Laura Schop, Web development at Web Labels Laura Schop Web development
  • Aleksej Werestschagin Web development
  • Julina Sievert, Apprentice at Web Labels Julina Sievert Apprentice
  • Rosa-Lee Biesterfeldt, Apprentice at Web Labels Rosa-Lee Biesterfeldt Apprentice
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