Reference / Model-Tray

Model-Tray: Shopware online shop

Fast loading times, intuitive navigation and an excellent mobile experience.

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The project

The project in detail

Fast loading times, intuitive navigation and an excellent mobile experience.

29+ plugins in use

The shop relies on a technically clean build with optimised loading speed, which makes navigation smooth and interactions fast. Thanks to the responsive design, the website adapts automatically to different screen sizes and stays user-friendly on desktop and mobile devices alike. SSL encryption protects data transfer, especially during checkout. These technical optimisations increase usability and user trust while also improving performance for search engines.

User-friendly
Responsive design
Fast loading times

Plugins

Plugins used

For Model-Tray we used these Shopware plugins of our own, among others.

Sticky Product Image The product image scrolls along with the page. With tall images, the buy box with price and add-to-cart button stays visible instead.

Description

For Model Tray we built a specialist Shopware online shop for dental model systems and laboratory technology. The company develops and sells innovative solutions for producing, processing and archiving dental models. The aim of the project was to present the technically demanding products clearly and give dental laboratories, dental technicians and specialist dealers an efficient ordering process. We paid particular attention to a clear product structure, a professional presentation of the system solutions and high-performance user guidance.

Scope of work

Concept and build of the Shopware online shop
Custom web design and front-end adjustments
Optimisation of the product and category structure
Structuring of complex product systems and accessories
Adjustments to product detail pages and listings
Responsive build for desktop and mobile
Integration of custom shop features
SEO and performance optimisation
Technical support and ongoing development

Technical details

The shop is built on Shopware and tailored to the requirements of a specialist B2B range in the dental sector. Products, accessory components and system solutions are structured so that users can find the right components for their laboratory processes quickly and easily.

We also made custom adjustments to product presentation, categories and navigation to make the relationships between the individual Model Tray systems easy to understand. The focus was on a high-performance shop architecture, clear user guidance and a scalable platform that can easily absorb future product developments and range extensions.

Our reference