Reference / Opternus

Opternus: Shopware online shop

Clearly structured navigation with fast product search and intuitive operation.

Start a project View live project All references

The project

The project in detail

Clearly structured navigation with fast product search and intuitive operation.

23+ plugins in use

For Opternus we built a custom-developed Shopware shop designed specifically for complex product data and B2B requirements. One highlight is the structured display of product properties in the listing via our own plugin, together with a bespoke product layout featuring a sticky buy box, sticky jump links and additional properties directly in the product box. We also developed custom manufacturer pages and smart navigation on the product pages that automatically generates matching navigation items based on manufacturer, product type and category. The technical challenges included the automated processing and preparation of extensive product data and an enquiry function for products without a price. If an order contains such items, the whole process is automatically treated as an enquiry. In addition, we built a fully custom B2B registration without any extra plugins.

User-friendly
Responsive design
Clear navigation

Plugins

Plugins used

For Opternus we used these Shopware plugins of our own, among others.

Property tooltips Explain technical terms such as protection ratings or material details exactly where customers see them: in the filter, in the product table and when choosing variants.
Extended manufacturer overview Every manufacturer automatically gets its own page with a product listing and filters, plus an A to Z brand overview.

Description

For Opternus we built a custom Shopware shop for fibre optic splicing, optical measurement technology and cable blowing technology. The focus was on a professional B2B shop that presents complex product data clearly and leads customers quickly to the right solutions.

Scope of work

Concept and planning of the Shopware project
Custom web design for the B2B sector
Development of a Shopware 6 online shop
Structuring and optimisation of the product categories
Custom adjustments to product detail pages
Development and integration of our own Shopware extensions
Optimisation of user guidance and conversion
Responsive build for desktop, tablet and smartphone
Front-end performance optimisation
Technical support and ongoing development of the shop system

Technical details

Build of a custom Shopware shop with extended product layouts, a sticky buy box, sticky jump links and additional product properties directly in the product box. We also integrated our own Shopware plugins, including one for the structured display of complex product properties in the listing.

The technical build was tailored to the requirements of a B2B range that needs explaining. The focus was on a clear information architecture, high-performance display of large product catalogues and optimised user guidance for business customers.

Our reference