Reference / Schecker / Pet supplies

Schecker: online shop for dog supplies with themed worlds on Shopware

Case study Schecker: online shop for dog food, treats and accessories on Shopware, with categories, seasonal themed worlds and nutrition advice by phone.

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The project

The project in detail

Fast loading times, clear navigation and optimised for mobile, for a secure and convenient shopping experience.

46+ Plugins in use

Shopware

Change of the system landscape with the ERP moving to VARIO 8 and the shop system to Shopware 6. We carried out a comprehensive data flow analysis and took on project management as well as the planning and implementation of the screen designs. We also developed the templates and built the shop to be multilingual and country-specific with individual product portfolios (AT, CH, DE, NL). Another highlight was the development of a dedicated subscription extension, which we extended together with the client for Shopware and Mollie. In addition, the entire core was optimised for SEO beyond Shopware standards. We also created a new plugin that lets customers switch shop systems in the checkout. For example, an order originally started in Germany can be completed in Austria without the customer having to re-enter their details or basket.

User-friendly
Fast loading times
Clear navigation

Plugins

Plugins used

For Schecker we used these Shopware plugins of our own, among others.

Bundle Plugin with Automatic Bundle Creation Create bundles for entire product groups at once. Customers choose accessories from groups, and you decide what the discount applies to.
Intelligent product advisor Guide customers to the right product with just a few questions. The answers are weighted, so close matches also appear in a sensible order.
Top Filters per Category Show the most important filters first in each category. Anyone who wants to filter further expands the rest with one click.
Vouchers on the product detail page Your product pages automatically show the best valid voucher code that applies to the product, so customers do not have to go looking for it.
Intelligent cross-selling Let Shopware find similar products itself: you weight the important properties, and the plugin creates matching recommendations from them.
Reference text field per line item Business customers add their own reference text to each product, for example for a project, branch or cost centre. Tiered prices still apply to the total quantity.
Premium Product and Category Slider Design product and category sliders in your shopping experiences with your own colours, images and a teaser area for promotions.

Background

Schecker is a specialist mail-order company for dog supplies. The range includes dog food, treats, care products, accessories, toys and clothing. Schecker also offers nutrition advice and an order hotline. Alongside the core range there are ongoing seasonal promotions, Schecker's own product boxes and collections. The shop has to show both: what regular customers buy again and again, and what is new right now.

The task

Customers needed to find their food or accessories quickly via categories. At the same time, the home page needed room for changing themes and promotions.

Our solution

The shop runs on Shopware. The main navigation is organised by product group, from dog food to clothing, each with subcategories. The home page features a large slider for the current promotion and tiles for seasonal products, offers, Schecker boxes and collections. Below that, a "shop by category" section leads back into the range. Nutrition advice and the order hotline sit in the top bar, so questions about food do not have to go through the contact form first.

Result

At Schecker, promotions and themed worlds are on the home page, the core range remains accessible via the categories, and anyone with questions about nutrition finds the advice service on every page.

Description

For Schecker, one of the best-known suppliers of dog supplies in the German-speaking countries, the existing Shopware-based e-commerce platform was developed further and technically optimised. The aim of the project was to present the extensive product range of thousands of items clearly while creating a fast, intuitive shopping experience for dog owners. Particular attention was paid to user guidance, shop performance and the best possible product presentation across all devices.

Scope of work

Concept and planning of technical shop adjustments
Further development of the existing Shopware shop
Optimisation of the product and category structure
Custom adjustments to listing and product detail pages
Development and integration of Shopware extensions
Optimisation of user guidance and conversion
Responsive optimisation for mobile devices
Frontend performance optimisation
Technical support and further development
Support with implementing marketing and sales requirements

Technical details

The technical implementation is based on Shopware and was designed specifically for the requirements of an extensive e-commerce range. Custom adjustments were made to product presentation, category pages and navigation structures to improve product findability and the customer journey.

Various custom Shopware extensions and adjustments were also used, making large product volumes easier to manage while improving usability. Particular attention was paid to a high-performance shop architecture, fast loading times, a scalable system base and the best possible display on desktop, tablet and mobile devices. This prepared the platform technically for further growth and future requirements in online retail.

Our reference

Schecker: a look at design and build

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Home page
Listing
Product detail page

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