Reference / Expert Gruppe Klein

Expert Gruppe Klein: Shopware online shop

Clearly structured navigation that improves the shopping experience.

The project

The project in detail

Clearly structured navigation that improves the shopping experience.

26+ plugins in use

A technical detail worth knowing about the Shop1 website is its advanced caching system, which shortens loading times considerably and improves the site's performance. The site also uses a responsive design that adapts flexibly to different screen sizes and so works well on mobile devices. Clear, intuitive navigation lets users browse the product categories quickly and find what they are looking for with ease. On top of that, modern web technologies ensure smooth interactivity and appealing visual elements.

Plugin development
Responsive design
Brand template

Plugins

Plugins used

For Expert Gruppe Klein we used these Shopware plugins of our own, among others.

Scheduled Shopping Experiences per Customer Group Your home page switches automatically by date, time, weekday or customer group, for example right on time for the start of a promotion.
Product Add-ons Sell warranty extensions, assembly or old appliance removal as add-ons directly on the product, and even later in the cart.
Contact form upload field Customers attach photos, drawings or documents directly to the contact form, by drag and drop and several at once if you wish.
Premium Product and Category Slider Design product and category sliders in your shopping experiences with your own colours, images and a teaser area for promotions.
Top Filters per Category Show the most important filters first in each category. Anyone who wants to filter further expands the rest with one click.
Hide Empty Categories Empty categories disappear from the menu automatically but stay active, and therefore in the sitemap and search index.
Property tooltips Explain technical terms such as protection ratings or material details exactly where customers see them: in the filter, in the product table and when choosing variants.
Hide out-of-stock products Products without stock disappear automatically from listings, search and manufacturer pages but stay active. This way they keep their URL and their Google ranking.
Extended manufacturer overview Every manufacturer automatically gets its own page with a product listing and filters, plus an A to Z brand overview.
Intelligent product advisor Guide customers to the right product with just a few questions. The answers are weighted, so close matches also appear in a sensible order.
Intelligent cross-selling Let Shopware find similar products itself: you weight the important properties, and the plugin creates matching recommendations from them.
OSS Delivery Country Selection with Price Correction Visitors choose their delivery country and the shop recalculates every price from net with that country's VAT. Your margin stays the same everywhere.
Sticky Product Image The product image scrolls along with the page. With tall images, the buy box with price and add-to-cart button stays visible instead.
UTM Source Tracking: Referrer and Parameters See for every order in the Administration which campaign, source and device the customer came from.

Description

Shop1 is a project of the Expert Klein group in central Germany, which wanted to integrate a new brand, Shop1, into its network.

Scope of work

Concept
Mock-ups
Design
Brand templates
Brand-specific search
Elasticsearch
Plugin development

Technical details

Via the API, controlled through our partner Speed4Trade, prices are adjusted to the competition on the fly and data from the ERP is transferred to the shop in full.

Highlights, brand worlds for Liebherr and complex configurations are set automatically. Anyone who works with large household appliances knows the challenges e-commerce brings. For Liebherr, we built dedicated brand worlds that meet the SK3 standard, including product comparison, search and additional services via our product add-ons plugin (collection of old appliances, mandatory two-person delivery for on-site service, installation service and extended warranty options).

Our reference